an experimental horror short film

featuring vignettes by
toni-marie gallardo
joi purvy 
rosalee bernabe 
seo yun son






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Beauty Standards, a home-shopping network segment, showcases a surreal and visually terrifying spin on beauty products from our teenage memories. Directed by Toni-Marie Gallardo, Rosalee Bernabe, Joi Purvy, and Seo Yun Son, this high-camp horror anthology film explores the traumatic effects of eurocentric beauty standards on teenagers of color.


Each vignette, or “commercial”, re-imagines elements of pop culture from the 70’s to the early-2000’s through a personal lens.


Created by Toni-Marie Gallardo, this dream-like experimental film subverts traditional storytelling to make radically empathetic content.


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imdb; trailer; press kit





beauty standards is a experiment on and off the camera. 


In resistance to the gatekeeping of the film industry, the film features the directorial debut of 4 queer filmmakers of color. This experiment in collaborative storytelling aims to subvert auterism, and challenge the scarcity mentality within the entertainment industry.

Created by Toni-Marie Gallardo with vignettes written & directed by Joi Purvy, Seo Yun Son, Rosalee Bernabe, Toni-Marie Gallardo



Production was committed to creating a mentally and physically safe working environment for collaborators of color, queer collaborators, and gender non-confirming & nonbinary collaborators.

We are not free from critique. Need a question answered? 




𝒮𝒞𝑅𝐸𝐸𝒩𝐼𝒩𝒢 + panel on cultivating sustainability in the filmmaking process 


Missed the event?


︎ LISTEN* to the panel discussion with BEAUTY STANDARDS directors, and panelists: Anissa Amalia, Becca Park, Maegan Houang, Reagan Frazier, Sade Ndya

*With an intro by Creator/Moderater TONI-MARIE GALLARDO
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*COMING SOON*

︎WATCH behind the scenes content from the set of BEAUTY STANDARDS and of the screening event!











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imdb; trailer; press kit