an experimental horror short film

featuring vignettes by
toni-marie gallardo
joi purvy 
rosalee bernabe 
seo yun son


Beauty Standards, a home-shopping network segment, showcases a surreal and visually terrifying spin on beauty products from our teenage memories. Directed by Toni-Marie Gallardo, Rosalee Bernabe, Joi Purvy, and Seo Yun Son, this high-camp horror anthology film explores the traumatic effects of eurocentric beauty standards on teenagers of color.

Each vignette, or “commercial”, re-imagines elements of pop culture from the 70’s to the early-2000’s through a personal lens.

Created by Toni-Marie Gallardo, this dream-like experimental film subverts traditional storytelling to make radically empathetic content.

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imdb; trailer; press kit

beauty standards is a experiment on and off the camera. 

In resistance to the gatekeeping of the film industry, the film features the directorial debut of 4 queer filmmakers of color. This experiment in collaborative storytelling aims to subvert auterism, and challenge the scarcity mentality within the entertainment industry.

Created by Toni-Marie Gallardo with vignettes written & directed by Joi Purvy, Seo Yun Son, Rosalee Bernabe, Toni-Marie Gallardo

Production was committed to creating a mentally and physically safe working environment for collaborators of color, queer collaborators, and gender non-confirming & nonbinary collaborators.

We are not free from critique. Need a question answered? 

𝒮𝒞𝑅𝐸𝐸𝒩𝐼𝒩𝒢 + panel on cultivating sustainability in the filmmaking process 

Missed the event?

︎ LISTEN* to the panel discussion with BEAUTY STANDARDS directors, and panelists: Anissa Amalia, Becca Park, Maegan Houang, Reagan Frazier, Sade Ndya

*With an intro by Creator/Moderater TONI-MARIE GALLARDO

︎WATCH behind the scenes content from the set of BEAUTY STANDARDS and of the screening event!

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imdb; trailer; press kit


Beauty Standards is a horror anthology short from the surreal memories of four women identifying artists of color. Set in a QVC-style world of commercialism, this experimental film explores the damaging and devastating effects of Eurocentric beauty standards

Executive Producer:
Toni-Marie Gallardo